Porter Square Books Blog recently posted an Interesting interview with book designer Peter Mendelsund.
Do you feel any particular responsibilities to the book, author, and/or publishers?
My job as book designer and art director is predicated on the idea that I will help sell a book, and to the extent that I do that, successfully position a book in the marketplace by making the appropriate jacket for it, I am fulfilling my responsibilities to the publisher.
In terms of my responsibility to the author and the book…representing the text is not (at least not patently) something I’m paid to do, but I see this act as a moral imperative. Characterizing, explicating, interpreting a text visually is the most interesting and gratifying aspect of what I do. When I fail at this task of signifying what a book is (or I am urged or directed in some way to betray what I see as a book’s essential nature) there’s a palpable sense of loss and guilt. It feels important to me that a book’s cover should not be dissonant with, or oblivious to, the text within. A book cover should be a book’s true face; which is to say, optimally, a jacket or cover will be a kind of visual translation of the book in question. So—to the extent that I successfully describe or epitomize a book—its plot, its themes, its affect…I am fulfilling my responsibilities to the book and to its author.
Peter has to be one of the most talented and interesting book cover designers out there, and his blog is well worth reading; jacketmechanical.blogspot.co.uk/ or look at more of his work here.