Easter Sunday seems like a good time to post chocolate packaging! Always been a fan of the design of Mast Brothers chocolate, which is made in Brooklyn. Love the simplicity of the patterns, bet the paper is nice and thick too.
You can read about it here;
“We originally just wrapped our chocolate in butcher paper, in hopes of doing anything we could to communicate the message that chocolate is food — not candy,” Rick Mast told me by e-mail. “We soon realized that the packaging needed something more so we tried to retain the feel of butcher paper but with beautifully designed patterns.” Every chocolate bar they create is hand-wrapped in specially designed patterned paper, one pattern for each of their many flavors. Although understated, the packaging, in its simplicity and thoughtfulness, alludes to the nature of the product it contains.