Another excellent branding project by Interbrand Australia ;
"Pearson Australia (owners of the Penguin Group) approached us to create a new brand for Bookworld. Pearson has recently purchased the digital assets of Borders and has transitioned the site and customers to Bookworld.com.au. Our brief was to build a compelling brand and an engaging experience. Our solution was born from asking ourselves a very simple question: have you ever wondered where the characters go when you close the book? The answer is, they go to Bookworld – where books come from."
Love the logo and the illustrations, great work! Interbrand Australia have done some of my favorite identity projects of recent times, mainly I believe under the direction of English designer Mike Rigby. See more here http://www.standapart.com.au/ & http://www.mike-rigby.com/.