More packaging today! Peppersmith chewing gum and mints branding and packaging designed by one of my favorite design companies, London based B&B Studio.
"B&B Studio were tasked with creating an entirely new gum brand, including naming, tone of voice and visual identity with the main focus on packaging. Rather than selling to two or three grocery distributors, Peppersmith decided to sell directly to hundreds of busy shopkeepers, a strategy unachievable without an exceptional packaging design."
Really great work, and it just won a gold in the packaging category at the Design Business Association Awards. You can see the rest of the winners here, all the best design work from the past year! Definitely worth a look, especially the packaging category.